On behalf of USA Poultry & Egg Export Council, MMC Sportz managed the partnership for the Fit Awards 2018.
The Fit Awards is the annual celebration of the achievements of the regional fitness industry, which comprises more than 15,000 registered professionals across more than 500 venues. The 2018 FIT Awards recognizes and rewards those that have made this industry a success across all the diverse health & fitness segments. The objective of the partnership is to create product awareness and awareness of healthy food options through the fitness industry directly to the targeted consumer groups. More activations and initiatives, such as digital promotional campaigns, are planned for early 2019.