Hello Kitty Run Dubai

MMC Sportz acquired the rights from Sanrio to stage the themed 5k non-competitive family fun runs of “Hello Kitty” in Dubai. From 2016 to 2018, MMC turnkey organized the “HELLO KITTY Run Dubai” event which on average drew 5,000 participants each year and became a to-go activity within the Emirate: for brands to leverage direct consumer engagements and for the participants to be involved in a fitness and health-related activity.