Islamic Solidarity Sports Federation (ISSF)
The ISSF is the governing body of 57 Islamic countries committed to uniting its member federations through sports by promoting the Olympic movement.
MMC Sportz (in partnership with Events Lab) had acquired the exclusive marketing rights of the ISSF to develop, manage, and commercialize all ISSF properties and rights, including the Solidarity Games, hosted in 2017 in Baku and the host city bidding for 2021. MMC Sportz’s first actions were the re-launch of the ISSF logo, website, and other IPs as well as concluding the host city agreement with the Baku LOC. For the first time, the ISSF broadcast, media, and commercial rights were sold to the host country, generating substantial revenues for the ISSF.