PRO League Committee
Pro League Committee (PLC)
Since 2013, MMC Sportz has been a non-exclusive marketing partner of the PLC for the professional football league, involved in key activities such as strategic marketing & sponsorship consultancy and the development of the marketing & broadcast guidelines of the AFC Club licensing program.
In 2012 /13, MMC Sportz successfully closed the main partnership of ADIB with the league and has remained instrumental in the renewal of the partnership until 2021. Other key projects revolved around the implementation of the PLC 2017 strategy plan related to the marketing department.